Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Campus Requisites: Eli S.

Campus Requisites: Eli S.

For our latest Campus Series installment, and first Campus Requisites feature, we went ahead and checked out what UPC member Eli S. regards as his essentials to life in Champaign-Urbana. Eli, who hails from the good ‘ol DMV, ventured out here to the Midwest to pursue a degree in Journalism....
UPC Stickers Now Available

UPC Stickers Now Available

Yessir, new UPC stickers are here! It’s been a while since we re-upped on some stickers so we thought this would be the perfect time. Rep UPC this Spring season & get some stickers to slap on your laptop, desk or [insert object here]. Grab your sticker pack via our...
Campus Kicks: Ashley J.

Campus Kicks: Ashley J.

Ashley J. is a 20 year-old junior at The University of Illinois at Urbana-Champaign. When she’s not hitting the books for her Kinesiology/Pre-Physical Therapy major, she’s steadily building up her impressive sneaker collection. From classic Jordans to one of the most highly sought out LeBrons, Ashley doesn’t disappoint even for...
Interview: Paper Diamond

Interview: Paper Diamond

Entering the green room backstage at the Canopy Club, Colorado producer Alexander Botwin, known by most as Paper Diamond, looks empowered – not in the sense of narcissism but as someone who is  finding himself through his music. His demeanor is invigorating to all who get the pleasure to meet him:...
UPC Unofficial '14 Golden Legacy Long Sleeve

UPC Unofficial ’14 Golden Legacy Long Sleeve

Let’s be honest. Unofficial merch is a funny thing. Rarely does it actually stand out and rarely does it outlast the 24 hours of boozing you may (or may not) partake in. This year we wanted to do something both aesthetically pleasing and commemorative of the holiday.  After the overwhelmingly positive...
Interview: King Louie

Interview: King Louie

King Louie is hungry. He’s hungry to claim his position at the top of the Chicago hip-hop scene, and for all the national acclaim and accolades — but right now, he is literally prepping for a feast. As I greet the 26-year-old at his hotel in Champaign, we forgo any...
Top 25 Hip-Hop Projects of 2013

Top 25 Hip-Hop Projects of 2013

There’s only a few hours left in the year but there’s no denying that 2013 was an amazing year for music, let alone hip-hop. After a slow and sad 2012, it was only right that we got blessed with new albums from the likes of Kanye, Drake, Tyler & more...
Throwback Thursday: UPC The Beat Vault Vol.1

Throwback Thursday: UPC The Beat Vault Vol.1

This post was originally posted on UPC on January 31st, 2012. It has resurfaced in honor of our upcoming second installment, UPC Presents: The Beat Vault Vol. 2, scheduled for release in early 2014. If you’re a producer and would like to be featured, please send us your music for...
All The World's Ills: A Retrospective Look at Lupe Fiasco

All The World’s Ills: A Retrospective Look at Lupe Fiasco

I remember exactly where I was when I heard Lupe Fiasco for the first time. It was 8th grade, and I had just come home from being cut from the basketball team. Feeling dejected, I came from practice, holding the crumpled up rejection letter in my hand, and turned on...
UPC Presents: Chief Fall 2013 Campus Lookbook

UPC Presents: Chief Fall 2013 Campus Lookbook

Looking for some new gear to rock? We’ve got you covered. Much like our drop last season, we’ve decided to do a quick lookbook for the Chief products we have currently available on our online store. This time around we have number of new styles, including two color ways in the Paramount t-shirt (navy...
Photos: Social Experiment Tour in Champaign 10/25

Photos: Social Experiment Tour in Champaign 10/25

Last Friday, Champaign locals and UIUC students were treated to the biggest hip-hop show so far this semester. As part of the Social Experiment Tour, Chicago native Chance The Rapper made his way down to central Illinois with DJ Spinn and DJ Rashad for their inaugural performance. UPC was also...
Review: Pusha T - My Name Is My Name

Review: Pusha T – My Name Is My Name

Review written by Eli S. (@eschwad). In 2002, my brother and I walked into an F.Y.E. in a Maryland shopping mall. After some deliberation, I walked out of the CD store with Jay-Z’s newest release The Blueprint 2 in hand (clean version, of course!), while my brother opted for The...
Photos: Krewella Get Wet Live Tour in Urbana 10/16

Photos: Krewella Get Wet Live Tour in Urbana 10/16

Last night Krewella performed in front of a sold out crowd at the The Canopy Club in Urbana, IL as part of their Get Wet Live Tour. The night included electrifying performances by the trio, as well as tourmates Seven Lions, Candyland, and Milk N Cookies. Relive the nights festivities again (or...
Interview: Alex Wiley

Interview: Alex Wiley

Steven began his review of Alex Wiley‘s debut mixtape Club Wiley by saying “first impressions are more important than they have ever been” in the digital era of music. The young emcee from the Southside of Chicago has not only managed to receive good first impressions from peers and critics alike...
Review: Trillectro Music Festival 2013

Review: Trillectro Music Festival 2013

A few weekends ago I had the opportunity to travel down to the DMV for the one and only Trillectro Music Festival. This was the second year that the beautiful city of Washington, DC got to play host to this unique musical event which combines electronic and hip-hop music unlike...
UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

Artwork by ĐG. Coming at you with the second installment in our exclusive mix series, we bring you UPC.FM Vol. 2: Deep Bass hosted by our good friend from Chicago, Homemade Spaceship. Differing from his produced tracks, the mix is full of his select favorites ranging from dub, trap, to heavy house....
Top Tweets of Unofficial 2013

Top Tweets of Unofficial 2013

What initially started as a marketing ploy by local bar owners in the Champaign-Urbana area, has transpired over the years into something that’s been adopted as a major staple of student culture at the University of Illinois. I mean, UPC even participated with our own rendition of gear just for...
Latest entries
Campus Requisites: Robert M.

Campus Requisites: Robert M.

For our second Campus Requisites installment, we stopped to talk with UPC photographer Robert M. to see what he believes is essential to have while walking around Urbana-Champaign. Robert, hailing from Lincolnwood Village of Chicago, IL, is a Graphic Design major/Business minor by day but shreds the streets by night skateboarding, making music, and photographing. Armed with his Nokia Lumia...
Iverson (Trailer)

Iverson (Trailer)

Take a look at the new trailer for the Allen Iverson film Iverson, premiering on Sunday night at the Tribeca Film Festival. Directed by Zatella Beaty, the documentary runs 97 minutes and follows the life story of the 6’0″ guard from Hampton, Virginia. If you’re in the New York City area, you won’t want to miss out on this....
Jalin Roze - That's It

Jalin Roze – That’s It

Jalin Roze, an up-and-coming rapper from Louisville, KY,  celebrates his birthday by releasing a dope track produced by Josh La Rock entitled “That’s It.” Once you’ve streamed/downloaded this song below via SoundCloud, be sure to check out his 2012 mixtape Grand National Dreams and catch him at Louisville’s Forecastle Festival July 19th.
SPEAK - Mazda Blue (Video)

SPEAK – Mazda Blue (Video)

Combine shitty London weather with a Vintage Tommy Hilfiger rain coat and perfect hair, and you have SPEAK‘s new music video for “Mazda Blue.” The track is the new single off his upcoming project Gnarly Davidson VS The Marlboro which will be available worldwide May 6th. See what happens when you set a wild Mexican loose on the streets...
ScHoolboy Q - Studio ft. BJ The Chicago Kid (Video)

ScHoolboy Q – Studio ft. BJ The Chicago Kid (Video)

ScHoolboy Q drops the video for “Studio” featuring BJ The Chicago Kid, a cut from his album Oxymoron. Peep the visual above, directed by Jerome D, and purchase Oxymoron in stores or via iTunes. Also, be sure to support fellow TDE members SZA and Isaiah Rashad by copping their recently released projects Z and Cilvia Demo, respectively. Expect even more music from...
A$AP Twelvyy - Xscape

A$AP Twelvyy – Xscape

A$AP Twelvyy drops “Xscape,” a new track expected to land on the Mob’s upcoming compilation album, L.O.R.D. Listen below from AudioMack, cop from iTunes, and let us know what you think of Twelvyy’s latest effort by leaving a comment.
Gucci Mane & Young Thug - Young Thugga Mane La Flare (Mixtape)

Gucci Mane & Young Thug – Young Thugga Mane La Flare (Mixtape)

Gucci Mane and Young Thug deliver their much-anticipated mixtape Young Thugga Mane La Flare. This 14-track project includes one guest spot from fellow ATL artist PeeWee Longway. Stream/download the DJ Holiday-hosted tape below and let us know what you think. Be on the lookout for more music from Gucci and Thugga as 2014 progresses.  
Toronto Is Out of Control (In a Good Way)

Toronto Is Out of Control (In a Good Way)

The Toronto Raptors are the only NBA team not located in the US, and for that reason, T. Dot has always felt like somewhat of an underdog. The Raps felt especially disrespected heading into this year’s NBA playoffs, as there is speculation that the Brooklyn Nets tanked — they lost their final two games of the regular season...
The 6th Letter - Northern Playalistic Get High Musik (Mixtape)

The 6th Letter – Northern Playalistic Get High Musik (Mixtape)

Toronto native The 6th Letter finally drops a new mixtape after a three-year hiatus. NorthernPlayalisticGetHighMusik, as the name suggests, is the perfect music for your 4/20 festivities. The tape is produced entirely by fellow Bakers Club member Raz Fresco, who samples various ’90s artists throughout the 14-track project, properly setting the stage for 6th to do his thing....
Flatbush ZOMBiES - My Team Supreme 2.0 ft. Bodega Bamz

Flatbush ZOMBiES – My Team Supreme 2.0 ft. Bodega Bamz

Flatbush ZOMBiES and Bodega Bamz link up for “My Team Supreme 2.0,” another installment in the Zombies’ “Day of the Dead” series. Stream this song below from SoundCloud and let us know what you think. Be sure to download the Zombies’ recent mixtape BetterOffDEAD, and cop their new project ItsAllAMatterOfPerspective when it drops this year.
Illinois Athletics Unveils New Nike Uniforms

Illinois Athletics Unveils New Nike Uniforms

Illinois Athletics has partnered up with Nike for a revamped brand identity, which includes new uniforms for each of U of I’s varsity sports teams. While the official unveiling ceremony took place on Wednesday evening at the Krannert Center, photos of the fresh gear surfaced online on Tuesday night. The new look features sleek, lightweight material,...
Lil Herb - Whatchu Get

Lil Herb – Whatchu Get

Chicago’s Lil Herb is on the rise, and his new track “Whatchu Get” is just further proof of that. After collaborating with Nicki Minaj on the bar-ridden Chi-Raq, G Herbo is back with another solid record, this time produced by J. Herd. “Whatchu Get” will appear on Adult Swim and Complex‘s upcoming The Boondocks: Season 4 mixtape....