Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Campus Requisites: DJ Krucial

Campus Requisites: DJ Krucial

For our next Campus Requisites installment, we met with Champaign-Urbana’s Steven Kveton, known to most as DJ Krucial, to see what are his must-haves on campus. Heavily involved in the DJ community in C-U, DJ Krucial has been making a name for himself spinning at Red Lion, Clyborne’s, and the Red...
Photos: ILLrock Block Party in Urbana 5/3

Photos: ILLrock Block Party in Urbana 5/3

In the vein of Little 500 at Indiana University or Dillo Day at Northwestern University, the ILLrock Block Party has arrived to serve as an end of the school year celebratory concert event at the University of Illinois in Urbana-Champaign. Centered around creating an atmosphere of diversity to reflect the...
Save Lil TerRio: An Ethical Analysis

Save Lil TerRio: An Ethical Analysis

What were you doing at six years old? Odds are pretty good that you were in Kindergarten or first grade, having just learned to read, preoccupied with basic math exercises and worried about whether you were going to obtain cooties from your classmates. Such is not the case for Riverdale,...
Campus Requisites: Robert M.

Campus Requisites: Robert M.

For our second Campus Requisites installment, we stopped to talk with UPC photographer Robert M. to see what he believes is essential to have while walking around Urbana-Champaign. Robert, hailing from Lincolnwood Village of Chicago, IL, is a Graphic Design major/Business minor by day but shreds the streets by night skateboarding, making music, and photographing....
UPC Stickers Now Available

UPC Stickers Now Available

Yessir, new UPC stickers are here! It’s been a while since we re-upped on some stickers so we thought this would be the perfect time. Rep UPC this Spring season & get some stickers to slap on your laptop, desk or [insert object here]. Grab your sticker pack via our...
Campus Kicks: Ashley J.

Campus Kicks: Ashley J.

Ashley J. is a 20 year-old junior at The University of Illinois at Urbana-Champaign. When she’s not hitting the books for her Kinesiology/Pre-Physical Therapy major, she’s steadily building up her impressive sneaker collection. From classic Jordans to one of the most highly sought out LeBrons, Ashley doesn’t disappoint even for...
Interview: Paper Diamond

Interview: Paper Diamond

Entering the green room backstage at the Canopy Club, Colorado producer Alexander Botwin, known by most as Paper Diamond, looks empowered – not in the sense of narcissism but as someone who is  finding himself through his music. His demeanor is invigorating to all who get the pleasure to meet him:...
UPC Unofficial '14 Golden Legacy Long Sleeve

UPC Unofficial ’14 Golden Legacy Long Sleeve

Let’s be honest. Unofficial merch is a funny thing. Rarely does it actually stand out and rarely does it outlast the 24 hours of boozing you may (or may not) partake in. This year we wanted to do something both aesthetically pleasing and commemorative of the holiday.  After the overwhelmingly positive...
Interview: King Louie

Interview: King Louie

King Louie is hungry. He’s hungry to claim his position at the top of the Chicago hip-hop scene, and for all the national acclaim and accolades — but right now, he is literally prepping for a feast. As I greet the 26-year-old at his hotel in Champaign, we forgo any...
Top 25 Hip-Hop Projects of 2013

Top 25 Hip-Hop Projects of 2013

There’s only a few hours left in the year but there’s no denying that 2013 was an amazing year for music, let alone hip-hop. After a slow and sad 2012, it was only right that we got blessed with new albums from the likes of Kanye, Drake, Tyler & more...
Throwback Thursday: UPC The Beat Vault Vol.1

Throwback Thursday: UPC The Beat Vault Vol.1

This post was originally posted on UPC on January 31st, 2012. It has resurfaced in honor of our upcoming second installment, UPC Presents: The Beat Vault Vol. 2, scheduled for release in early 2014. If you’re a producer and would like to be featured, please send us your music for...
All The World's Ills: A Retrospective Look at Lupe Fiasco

All The World’s Ills: A Retrospective Look at Lupe Fiasco

I remember exactly where I was when I heard Lupe Fiasco for the first time. It was 8th grade, and I had just come home from being cut from the basketball team. Feeling dejected, I came from practice, holding the crumpled up rejection letter in my hand, and turned on...
UPC Presents: Chief Fall 2013 Campus Lookbook

UPC Presents: Chief Fall 2013 Campus Lookbook

Looking for some new gear to rock? We’ve got you covered. Much like our drop last season, we’ve decided to do a quick lookbook for the Chief products we have currently available on our online store. This time around we have number of new styles, including two color ways in the Paramount t-shirt (navy...
UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

Artwork by ĐG. Coming at you with the second installment in our exclusive mix series, we bring you UPC.FM Vol. 2: Deep Bass hosted by our good friend from Chicago, Homemade Spaceship. Differing from his produced tracks, the mix is full of his select favorites ranging from dub, trap, to heavy house....
Latest entries
Frank Leone - Across The Earth

Frank Leone – Across The Earth

UPC favorite Frank Leone has been working at his craft for quite a while, which is saying something for a 19 year-old kid from Monticello, IL. Yesterday, he brought us a new single from his upcoming, entirely self-produced project Enter Wild entitled “Across The Earth.” Drawing heavily on international influences, the track is a mixture of Leone’s...
The Official 2014 Trillectro Mixtape

The Official 2014 Trillectro Mixtape

Trillectro Music Festival is back in DC this weekend, and to get the people amped for the awesome festival, DJ Spicoli and DJ Kidd Marvel have created The Official 2014 Trillectro Mixtape. The tape features 24 tracks in a long stream with artists including Travi$ Scott, Big Sean, Rae Sremmurd, Wale, Fat Trel, SZA, Chance The Rapper, Baauer, Migos, M.I.A., Goldlink, Rome Fortune, Sango, Lunice,...
Travi$ Scott - Days Before Rodeo (Album)

Travi$ Scott – Days Before Rodeo (Album)

Travi$ Scott releases a brand new free album entitled Days Before Rodeo, meant to hold the fans over until his next release, Rodeo. The 12-track project holds features from the likes of Young Thug, Rich Homie Quan, T.I., Big Sean, Migos, and more. Days Before Rodeo is a must-download; the album boasts incredible production, much of...
Fool's Gold x Najeeb Sheikh Shorts

Fool’s Gold x Najeeb Sheikh Shorts

Back in February, Fool’s Gold  (based out of Brooklyn, NY co-founded by world renowned DJs A-Trak and Nick Catchdubs) and Philadelphia designer Najeeb Sheikh, collaborated on 50 limited edition draw string pants with two colorways, featuring Fool’s Gold golden yellow and black. Najeeb and Fool’s Gold are back to work as they teamed up yet again to create...
Interview: Claw Money

Interview: Claw Money

The walls of Leaders1354 got blessed recently with a brand new mural done by none other than New York City’s own Claudia Gold, aka Claw Money. To celebrate the wonderful work Claw has done, LDRS and the good folks at Hennessy opened up the store for people to come in and check out her work, as well as to cop the...
Vic Mensa - Wimme Nah

Vic Mensa – Wimme Nah

A week after Vic Mensa rocked the BMI Stage in front of his hometown at Lollapalooza, he delivers a brand new track entitled “Wimme Nah.” Produced by Kaytranada, Vic spits two great verses while giving Chicago legends Michael Jordan and Walter Payton some love. After a huge year for Vic, it’s no surprise that we are...
Lil Wayne - Grindin' ft. Drake

Lil Wayne – Grindin’ ft. Drake

Carter V season is upon us as Lil Wayne drops his latest single titled “Grindin’,” produced by Boi-1da and Vinylz with a feature from Weezy’s righthand man, Drake. It’s no surprise that these two are grindin’ as their Drake vs. Lil Wayne tour is now underway. Stream the track below and let us know what you think!
Bobby Shmurda - Hot N**** (Live on Revolt TV)

Bobby Shmurda – Hot N**** (Live on Revolt TV)

Bobby Shmurda‘s single “Hot N****” is on fire. The Brooklyn native recently signed to Epic Records, which only made the song even hotter. The 20-year-old recently visited Revolt TV to perform the smash hit. Do your best Shmoney dance as you watch Shmurda and his GS9 Crew get the crowd hype in the video clip...
Action Bronson - Easy Rider

Action Bronson – Easy Rider

Vice Records offers the perfect fit for a unique character such as Action Bronson.  While labels continue to struggle in capitalizing on their rap investments, Vice’s internet-savvy approach has kept Bronsolino relevant on the blogs while he tours the world.  Through Vice’s music and food channels — known as Noisey and Munchies, respectively — the emcee has maintained two hilarious web video...
Joey Fatts - Chipper Jones Vol. 3 EP

Joey Fatts – Chipper Jones Vol. 3 EP

Joey Fatts recently paid a visit to New York’s  Hot 97 to spit a freestyle and announce the news that he is the first artist to officially sign with Waka Flocka‘s new label, 36 Brickhouse. The Long Beach native wasted no time dropping new music after the announcement. About a year after the second installment was released, Joey hits...
Joey Bada$$ - Big Dusty

Joey Bada$$ – Big Dusty

It’s been a while since we’ve heard from Joey Bada$$ — perhaps NYC’s most popular young emcee. Apparently, his new joint titled “Big Dusty” is the first single off his highly anticipated debut studio album, B4.DA.$$. Bringing a little bit of boom-bap with a couple of flows reminiscent of the legendary Beastie Boys, this track is definitely hot. Look out Bada$$’ debut later...
AK - Blessings in the Gray (Mixtape)

AK – Blessings in the Gray (Mixtape)

New York’s AK and Issa Gold, together known as The Underachievers, are one week away from the release of their debut album Cellar Door: Terminus Ut Exordium. The album will be a significant moment in the duo’s career thus far. With tracks like “Chysalis” and “Metropolis,” the project will likely continue the type of raw and spacey...