Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Campus Requisites: DJ Krucial

Campus Requisites: DJ Krucial

For our next Campus Requisites installment, we met with Champaign-Urbana’s Steven Kveton, known to most as DJ Krucial, to see what are his must-haves on campus. Heavily involved in the DJ community in C-U, DJ Krucial has been making a name for himself spinning at Red Lion, Clyborne’s, and the Red...
Photos: ILLrock Block Party in Urbana 5/3

Photos: ILLrock Block Party in Urbana 5/3

In the vein of Little 500 at Indiana University or Dillo Day at Northwestern University, the ILLrock Block Party has arrived to serve as an end of the school year celebratory concert event at the University of Illinois in Urbana-Champaign. Centered around creating an atmosphere of diversity to reflect the...
Save Lil TerRio: An Ethical Analysis

Save Lil TerRio: An Ethical Analysis

What were you doing at six years old? Odds are pretty good that you were in Kindergarten or first grade, having just learned to read, preoccupied with basic math exercises and worried about whether you were going to obtain cooties from your classmates. Such is not the case for Riverdale,...
Campus Requisites: Robert M.

Campus Requisites: Robert M.

For our second Campus Requisites installment, we stopped to talk with UPC photographer Robert M. to see what he believes is essential to have while walking around Urbana-Champaign. Robert, hailing from Lincolnwood Village of Chicago, IL, is a Graphic Design major/Business minor by day but shreds the streets by night skateboarding, making music, and photographing....
UPC Stickers Now Available

UPC Stickers Now Available

Yessir, new UPC stickers are here! It’s been a while since we re-upped on some stickers so we thought this would be the perfect time. Rep UPC this Spring season & get some stickers to slap on your laptop, desk or [insert object here]. Grab your sticker pack via our...
Campus Kicks: Ashley J.

Campus Kicks: Ashley J.

Ashley J. is a 20 year-old junior at The University of Illinois at Urbana-Champaign. When she’s not hitting the books for her Kinesiology/Pre-Physical Therapy major, she’s steadily building up her impressive sneaker collection. From classic Jordans to one of the most highly sought out LeBrons, Ashley doesn’t disappoint even for...
Interview: Paper Diamond

Interview: Paper Diamond

Entering the green room backstage at the Canopy Club, Colorado producer Alexander Botwin, known by most as Paper Diamond, looks empowered – not in the sense of narcissism but as someone who is  finding himself through his music. His demeanor is invigorating to all who get the pleasure to meet him:...
UPC Unofficial '14 Golden Legacy Long Sleeve

UPC Unofficial ’14 Golden Legacy Long Sleeve

Let’s be honest. Unofficial merch is a funny thing. Rarely does it actually stand out and rarely does it outlast the 24 hours of boozing you may (or may not) partake in. This year we wanted to do something both aesthetically pleasing and commemorative of the holiday.  After the overwhelmingly positive...
Interview: King Louie

Interview: King Louie

King Louie is hungry. He’s hungry to claim his position at the top of the Chicago hip-hop scene, and for all the national acclaim and accolades — but right now, he is literally prepping for a feast. As I greet the 26-year-old at his hotel in Champaign, we forgo any...
Top 25 Hip-Hop Projects of 2013

Top 25 Hip-Hop Projects of 2013

There’s only a few hours left in the year but there’s no denying that 2013 was an amazing year for music, let alone hip-hop. After a slow and sad 2012, it was only right that we got blessed with new albums from the likes of Kanye, Drake, Tyler & more...
Throwback Thursday: UPC The Beat Vault Vol.1

Throwback Thursday: UPC The Beat Vault Vol.1

This post was originally posted on UPC on January 31st, 2012. It has resurfaced in honor of our upcoming second installment, UPC Presents: The Beat Vault Vol. 2, scheduled for release in early 2014. If you’re a producer and would like to be featured, please send us your music for...
All The World's Ills: A Retrospective Look at Lupe Fiasco

All The World’s Ills: A Retrospective Look at Lupe Fiasco

I remember exactly where I was when I heard Lupe Fiasco for the first time. It was 8th grade, and I had just come home from being cut from the basketball team. Feeling dejected, I came from practice, holding the crumpled up rejection letter in my hand, and turned on...
UPC Presents: Chief Fall 2013 Campus Lookbook

UPC Presents: Chief Fall 2013 Campus Lookbook

Looking for some new gear to rock? We’ve got you covered. Much like our drop last season, we’ve decided to do a quick lookbook for the Chief products we have currently available on our online store. This time around we have number of new styles, including two color ways in the Paramount t-shirt (navy...
UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

Artwork by ĐG. Coming at you with the second installment in our exclusive mix series, we bring you UPC.FM Vol. 2: Deep Bass hosted by our good friend from Chicago, Homemade Spaceship. Differing from his produced tracks, the mix is full of his select favorites ranging from dub, trap, to heavy house....
Latest entries
Jazz Lazer - Daytona Stainless ft. Wale

Jazz Lazer – Daytona Stainless ft. Wale

Las Vegas artist Jazz Lazer (who you may recognize from the Ty Dolla $ign-assisted track “Vegas” last April) is back with another hot single, “Daytona Stainless.” Jazz and Meek Mill’s best friend MMG’s soul spitter Wale flow over production from Lazer himself. Be on the lookout for his Future Music/Mally Mall Music debut album Free TC due out later...
Jeremih & Shlohmo - No More EP

Jeremih & Shlohmo – No More EP

Chicago’s resident R&B crooner Jeremih links up with Los Angeles producer Shlohmo for a new EP entitled No More. Consisting of six songs, this project is short and sweet and features Jeremih’s soothing vocals — perfect for your bedroom “activities.” Download below and let us know what you think. Download: Jeremih & Shlohmo — No More...
Ro Ransom - S-Rank Manifesto

Ro Ransom – S-Rank Manifesto

Ro Ransom has been lowkey for some time now but he’s gearing up for a big release with his upcoming project, Ro Ransom Is The Future. He gives us some heat with this latest track “S-Rank Manifesto,” produced by RobGotBeats. Take a listen to the new joint below and be on the lookout for RRITF...
The Underachievers - Metropolis (Video)

The Underachievers – Metropolis (Video)

The Lords of Flatbush are preparing for the release of their highly anticipated debut album. To do so, AK and Issa Gold from The Underachievers give fans the visual for one of the lead singles — “Metropolis—” an homage to their native city of New York. Watch the video for “Metropolis” above and support their debut Cellar Door: Terminus...
Vic Mensa - Feel That (Video)

Vic Mensa – Feel That (Video)

Hyde Park’s Vic Mensa drops the video for his Smoko Ono-produced banger “Feel That.” Check out the visual, directed by Calmatic, in which Vic gets trippy in Los Angeles alongside fellow SaveMoney member Chance The Rapper and Young Money‘s Chanel West Coast. Expect a mixtape from Vic sooner than you think.
Casey Veggies - Lipstick On the Blunt ft. King Chip

Casey Veggies – Lipstick On the Blunt ft. King Chip

Are you a fan of rap as well as wrestling? Well, we’ve got great news for you.  Emilio Sparks, well renowned Shade45 DJ, is putting together a collaborative EP aptly titled Forever Madness: The Randy Savage EP to celebrate hip-hop and wrestling together in the form of music.  Apparently, this will only be the first volume in...
Saba - ComfortZone (Mixtape)

Saba – ComfortZone (Mixtape)

Saba is easily one of the most recognizable names in Chicago hip-hop as of late.  It’s nearly impossible to go to a show in the city where he is not performing.  This constant schedule — to go along with a mixture of pure energy and stage presence — makes him one of Chicago’s brightest young stars....
Wale - MMG Under God

Wale – MMG Under God

It seems as if Wale is under constant fire from certain hip-hop fans because they feel that he strayed from his “Mixtape About Nothing” sound a few years back, instead adopting the “MMG sound” (whatever that means!). The fact of the matter is that throughout his time with MMG, Folarin has consistently released music that still sounds like...
Cozz - Knock the Hustle

Cozz – Knock the Hustle

20-year-old South Central LA emcee Cozz is the latest addition to J. Cole‘s Dreamville roster after setting the internet ablaze with his first music video, “Dreams.” Don’t be deceived by the 90s, boom-bap, jazz vibe — Cozz brings ruthless bars. Exhibit A: “I do it for my enemies but especially for my dogs/So we all get to eat...
PartyNextDoor - Recognize ft. Drake

PartyNextDoor – Recognize ft. Drake

Toronto’s PartyNextDoor drops the first single from his upcoming project PartyNextDoor Two. “Recognize” is smoother than a baby’s bottom and features a guest verse from Drizzy. Stream below via SoundCloud and let us know what you think. Cop PND2 when it hits the ‘net on July 29th.
SD - Complaining (Prod. by Young Chop)

SD – Complaining (Prod. by Young Chop)

SD drops off a new heater in the form of “Complaining,” produced by fellow Chi-town native Young Chop. Be on the lookout for SD’s upcoming album Truly Blessed, but until its release, vibe out to “Complaining” below.  
Kilo Kish - Begin Route (Video)

Kilo Kish – Begin Route (Video)

Brooklyn native Kilo Kish delivers a crisp visual for “Begin Route,” a track from her recent Across EP. Directed by Phillip T. Annand, the video definitely contains a sense of nostalgia. Peep the vid above and be sure to support the artist responsible by copping the Across EP via iTunes.