Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Campus Requisites: DJ Krucial

Campus Requisites: DJ Krucial

For our next Campus Requisites installment, we met with Champaign-Urbana’s Steven Kveton, known to most as DJ Krucial, to see what are his must-haves on campus. Heavily involved in the DJ community in C-U, DJ Krucial has been making a name for himself spinning at Red Lion, Clyborne’s, and the Red...
Photos: ILLrock Block Party in Urbana 5/3

Photos: ILLrock Block Party in Urbana 5/3

In the vein of Little 500 at Indiana University or Dillo Day at Northwestern University, the ILLrock Block Party has arrived to serve as an end of the school year celebratory concert event at the University of Illinois in Urbana-Champaign. Centered around creating an atmosphere of diversity to reflect the...
Save Lil TerRio: An Ethical Analysis

Save Lil TerRio: An Ethical Analysis

What were you doing at six years old? Odds are pretty good that you were in Kindergarten or first grade, having just learned to read, preoccupied with basic math exercises and worried about whether you were going to obtain cooties from your classmates. Such is not the case for Riverdale,...
Campus Requisites: Robert M.

Campus Requisites: Robert M.

For our second Campus Requisites installment, we stopped to talk with UPC photographer Robert M. to see what he believes is essential to have while walking around Urbana-Champaign. Robert, hailing from Lincolnwood Village of Chicago, IL, is a Graphic Design major/Business minor by day but shreds the streets by night skateboarding, making music, and photographing....
UPC Stickers Now Available

UPC Stickers Now Available

Yessir, new UPC stickers are here! It’s been a while since we re-upped on some stickers so we thought this would be the perfect time. Rep UPC this Spring season & get some stickers to slap on your laptop, desk or [insert object here]. Grab your sticker pack via our...
Campus Kicks: Ashley J.

Campus Kicks: Ashley J.

Ashley J. is a 20 year-old junior at The University of Illinois at Urbana-Champaign. When she’s not hitting the books for her Kinesiology/Pre-Physical Therapy major, she’s steadily building up her impressive sneaker collection. From classic Jordans to one of the most highly sought out LeBrons, Ashley doesn’t disappoint even for...
Interview: Paper Diamond

Interview: Paper Diamond

Entering the green room backstage at the Canopy Club, Colorado producer Alexander Botwin, known by most as Paper Diamond, looks empowered – not in the sense of narcissism but as someone who is  finding himself through his music. His demeanor is invigorating to all who get the pleasure to meet him:...
UPC Unofficial '14 Golden Legacy Long Sleeve

UPC Unofficial ’14 Golden Legacy Long Sleeve

Let’s be honest. Unofficial merch is a funny thing. Rarely does it actually stand out and rarely does it outlast the 24 hours of boozing you may (or may not) partake in. This year we wanted to do something both aesthetically pleasing and commemorative of the holiday.  After the overwhelmingly positive...
Interview: King Louie

Interview: King Louie

King Louie is hungry. He’s hungry to claim his position at the top of the Chicago hip-hop scene, and for all the national acclaim and accolades — but right now, he is literally prepping for a feast. As I greet the 26-year-old at his hotel in Champaign, we forgo any...
Top 25 Hip-Hop Projects of 2013

Top 25 Hip-Hop Projects of 2013

There’s only a few hours left in the year but there’s no denying that 2013 was an amazing year for music, let alone hip-hop. After a slow and sad 2012, it was only right that we got blessed with new albums from the likes of Kanye, Drake, Tyler & more...
Throwback Thursday: UPC The Beat Vault Vol.1

Throwback Thursday: UPC The Beat Vault Vol.1

This post was originally posted on UPC on January 31st, 2012. It has resurfaced in honor of our upcoming second installment, UPC Presents: The Beat Vault Vol. 2, scheduled for release in early 2014. If you’re a producer and would like to be featured, please send us your music for...
All The World's Ills: A Retrospective Look at Lupe Fiasco

All The World’s Ills: A Retrospective Look at Lupe Fiasco

I remember exactly where I was when I heard Lupe Fiasco for the first time. It was 8th grade, and I had just come home from being cut from the basketball team. Feeling dejected, I came from practice, holding the crumpled up rejection letter in my hand, and turned on...
UPC Presents: Chief Fall 2013 Campus Lookbook

UPC Presents: Chief Fall 2013 Campus Lookbook

Looking for some new gear to rock? We’ve got you covered. Much like our drop last season, we’ve decided to do a quick lookbook for the Chief products we have currently available on our online store. This time around we have number of new styles, including two color ways in the Paramount t-shirt (navy...
UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

Artwork by ĐG. Coming at you with the second installment in our exclusive mix series, we bring you UPC.FM Vol. 2: Deep Bass hosted by our good friend from Chicago, Homemade Spaceship. Differing from his produced tracks, the mix is full of his select favorites ranging from dub, trap, to heavy house....
Latest entries
Rich Gang - Tha Tour Part 1 (Mixtape)

Rich Gang – Tha Tour Part 1 (Mixtape)

HOTlanta baby! The South has been taking off with its music as of late (and forever, really), and this new mixtape follows suit. Tha Tour Part 1 is the first project from Rich Gang, a supergroup comprised of various Young Money/Cash Money affiliated artists. Atlanta has been buzzing with new artists as of late, whether it’s the experimental, singer-rappers...
Game - Black on Black ft. Jeezy & Kevin Gates

Game – Black on Black ft. Jeezy & Kevin Gates

While we wait for his new album entitled Blood Moon: Year of the Wolf, Game blesses us with a banger in the form of “Black on Black.” Featuring Jeezy “The Snowman” and 2014 XXL freshman Kevin Gates, this track is available for free when you pre-order Game’s album on iTunes. If this record is any indication, this...
Crystal Caines - Whiteline ft. A$AP Ferg (Video)

Crystal Caines – Whiteline ft. A$AP Ferg (Video)

If you’re a fan of the A$AP Ferg then you may already recognize the name Crystal Caines. The young, female Harlem emcee is also a producer who’s credited for crafting many of the sounds on Fergenstein’s debut album Trap Lord. Today, she brings us her latest single titled “Whiteline” featuring Ferg himself. The track is fire, from...
Photos: Ab-Soul's These Days Tour in Urbana 9/25

Photos: Ab-Soul’s These Days Tour in Urbana 9/25

Last Thursday, Urbana locals and UIUC students were treated to the biggest hip-hop show so far this semester. As part of his These Days Tour, TDE representative Ab-Soul made his way down to central Illinois with Dreamville’s Bas and Atlanta rap duo EarthGang. As with any exciting tour that hits the area, UPC was in the building to witness and...
Stalley - One More Shot ft. Rick Ross & August Alsina

Stalley – One More Shot ft. Rick Ross & August Alsina

With Ohio slated to drop October 27th, Stalley gives us a taste of what to expect from his debut album with a new song. For “One More Shot,” Stalley enlists label-boss Rick Ross who always looks out for his MMG brethren. Meanwhile, August Alsina kills it on the hook, which makes for a nice contrast in terms of sound. It...
Dej Loaf - Try Me / We Good (Video)

Dej Loaf – Try Me / We Good (Video)

Dej Loaf‘s record “Try Me” has been bubbling for a minute now in the Detroit area. After a Drake co-sign and a remix from Wiz Khalifa, the track has finally caught the rest of the country’s attention. It’s also been announced that the official remix will feature Ty Dolla $ign. Dej has crazy potential; keep an eye...
Alex Wiley - Sexual Dolphin

Alex Wiley – Sexual Dolphin

No doubt that Village Party was one of the hotter mixtapes released this summer and with his latest drop Wiley is picking up where he left off. Although it’s not exactly what the title suggests, “Sexual Dolphin” is a very dope track nonetheless. With the track already featured on Entertainment Weekly, Alex is just another Chicago emcee starting to get the shine he...
Supreme x Nike Air Force 1 High

Supreme x Nike Air Force 1 High

Supreme and Nike are at it again, as they’ve just collaborated on a new pair of Air Force 1 Highs. Shoes Master, a Japanese publication, revealed the all red high top, along with other outlets showing a black and white colorway of the shoe. The release date hasn’t been announced yet but start saving because this is a drop...
Cozz - Wait's Over

Cozz – Wait’s Over

Cole’s latest Dreamville Records artist, Cozz, has just released a brand new track titled “Wait’s Over,” off his upcoming project, Cozz N Effect. The South Central emcee shows off his smooth delivery over the dark beat. Listen to the track below and check back here later for more information on the release of Cozz N Effect as the...
Common - Kingdom (Remix) ft. Vince Staples & Jay Electronica

Common – Kingdom (Remix) ft. Vince Staples & Jay Electronica

Last weekend, many of hip-hop’s finest gathered together for the taping of BET’s Hip Hop Awards to celebrate the last year in music. While many story lines surfaced throughout the night, Common‘s performance of the official remix of “Kingdom” with Vince Staples, Jay Electronica, and the parents of  Michael Brown (the unarmed young black man shot and...
Yung Lean - Unknown Memory (Album)

Yung Lean – Unknown Memory (Album)

Yung Lean burst onto the scene with his 2013 mixtape Unknown Death 2002 — a v emotional project that landed on our list of Top 25 Hip-Hop Projects of 2013 — and the Swedish teenager hasn’t looked back since. Now, the Sad Boys frontman returns with his debut album, Unknown Memory. This 13-track body of work contains a...
Sky - IlliniCHIEF ft. Klevah

Sky – IlliniCHIEF ft. Klevah

TheGr8Thinkaz have been putting out steady tracks all week, and I, for one, am not mad about it in the slightest. Today, after a bit of a hiatus, we get a track from Urbana-born emcee Sky. The track, aptly named “IlliniCHIEF,” is a cut from Sky’s latest project, Gr8Sky, which can be downloaded here. Klevah provides an...