Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Campus Requisites: DJ Krucial

Campus Requisites: DJ Krucial

For our next Campus Requisites installment, we met with Champaign-Urbana’s Steven Kveton, known to most as DJ Krucial, to see what are his must-haves on campus. Heavily involved in the DJ community in C-U, DJ Krucial has been making a name for himself spinning at Red Lion, Clyborne’s, and the Red...
Photos: ILLrock Block Party in Urbana 5/3

Photos: ILLrock Block Party in Urbana 5/3

In the vein of Little 500 at Indiana University or Dillo Day at Northwestern University, the ILLrock Block Party has arrived to serve as an end of the school year celebratory concert event at the University of Illinois in Urbana-Champaign. Centered around creating an atmosphere of diversity to reflect the...
Save Lil TerRio: An Ethical Analysis

Save Lil TerRio: An Ethical Analysis

What were you doing at six years old? Odds are pretty good that you were in Kindergarten or first grade, having just learned to read, preoccupied with basic math exercises and worried about whether you were going to obtain cooties from your classmates. Such is not the case for Riverdale,...
Campus Requisites: Robert M.

Campus Requisites: Robert M.

For our second Campus Requisites installment, we stopped to talk with UPC photographer Robert M. to see what he believes is essential to have while walking around Urbana-Champaign. Robert, hailing from Lincolnwood Village of Chicago, IL, is a Graphic Design major/Business minor by day but shreds the streets by night skateboarding, making music, and photographing....
UPC Stickers Now Available

UPC Stickers Now Available

Yessir, new UPC stickers are here! It’s been a while since we re-upped on some stickers so we thought this would be the perfect time. Rep UPC this Spring season & get some stickers to slap on your laptop, desk or [insert object here]. Grab your sticker pack via our...
Campus Kicks: Ashley J.

Campus Kicks: Ashley J.

Ashley J. is a 20 year-old junior at The University of Illinois at Urbana-Champaign. When she’s not hitting the books for her Kinesiology/Pre-Physical Therapy major, she’s steadily building up her impressive sneaker collection. From classic Jordans to one of the most highly sought out LeBrons, Ashley doesn’t disappoint even for...
Interview: Paper Diamond

Interview: Paper Diamond

Entering the green room backstage at the Canopy Club, Colorado producer Alexander Botwin, known by most as Paper Diamond, looks empowered – not in the sense of narcissism but as someone who is  finding himself through his music. His demeanor is invigorating to all who get the pleasure to meet him:...
UPC Unofficial '14 Golden Legacy Long Sleeve

UPC Unofficial ’14 Golden Legacy Long Sleeve

Let’s be honest. Unofficial merch is a funny thing. Rarely does it actually stand out and rarely does it outlast the 24 hours of boozing you may (or may not) partake in. This year we wanted to do something both aesthetically pleasing and commemorative of the holiday.  After the overwhelmingly positive...
Interview: King Louie

Interview: King Louie

King Louie is hungry. He’s hungry to claim his position at the top of the Chicago hip-hop scene, and for all the national acclaim and accolades — but right now, he is literally prepping for a feast. As I greet the 26-year-old at his hotel in Champaign, we forgo any...
Top 25 Hip-Hop Projects of 2013

Top 25 Hip-Hop Projects of 2013

There’s only a few hours left in the year but there’s no denying that 2013 was an amazing year for music, let alone hip-hop. After a slow and sad 2012, it was only right that we got blessed with new albums from the likes of Kanye, Drake, Tyler & more...
Throwback Thursday: UPC The Beat Vault Vol.1

Throwback Thursday: UPC The Beat Vault Vol.1

This post was originally posted on UPC on January 31st, 2012. It has resurfaced in honor of our upcoming second installment, UPC Presents: The Beat Vault Vol. 2, scheduled for release in early 2014. If you’re a producer and would like to be featured, please send us your music for...
All The World's Ills: A Retrospective Look at Lupe Fiasco

All The World’s Ills: A Retrospective Look at Lupe Fiasco

I remember exactly where I was when I heard Lupe Fiasco for the first time. It was 8th grade, and I had just come home from being cut from the basketball team. Feeling dejected, I came from practice, holding the crumpled up rejection letter in my hand, and turned on...
UPC Presents: Chief Fall 2013 Campus Lookbook

UPC Presents: Chief Fall 2013 Campus Lookbook

Looking for some new gear to rock? We’ve got you covered. Much like our drop last season, we’ve decided to do a quick lookbook for the Chief products we have currently available on our online store. This time around we have number of new styles, including two color ways in the Paramount t-shirt (navy...
UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

Artwork by ĐG. Coming at you with the second installment in our exclusive mix series, we bring you UPC.FM Vol. 2: Deep Bass hosted by our good friend from Chicago, Homemade Spaceship. Differing from his produced tracks, the mix is full of his select favorites ranging from dub, trap, to heavy house....
Latest entries
Dej Loaf - Sell Sole (Mixtape)

Dej Loaf – Sell Sole (Mixtape)

It’s safe to say you’ve been living under a rock if you haven’t been bumping Def Loaf‘s breakout single “Try Me” religiously. The Detroit rapper follows up her hit with a new mixtape titled Sell Sole. The project features 13 tracks with additional assistance from the likes of Ty Dolla $ign, Young Thug, Birdman, Young...
iLoveMakonnen - Tuesday Remix ft. Drake (Video)

iLoveMakonnen – Tuesday Remix ft. Drake (Video)

Atlanta’s iLoveMakonnen recently broke onto the scene with “Tuesday,” a catchy club anthem that caught Drake‘s attention. The remix featuring Drizzy is one of the hottest songs out right now, and, as a result, the track receives the dope visual it deserves. Peep the music video from Makonnen above, and be sure to support OVO‘s newest signee by downloading his recent EP....
Jay Rock - Parental Advisory

Jay Rock – Parental Advisory

Jay Rock is finally back with new heat. Fans of Top Dawg Entertainment have been anxiously awaiting music from their the label’s first official artist. His murderous features on tracks like “Shot You Down (Remix),” “Los Awesome,” “I Just Wanna Party,” and “Certified Live” have left fans chomping at the bit for his sophomore release, especially after the...
Flatbush ZOMBiES & The Underachievers - Clockwork Indigo EP

Flatbush ZOMBiES & The Underachievers – Clockwork Indigo EP

We’ve seen a strong resurgence from the Beast Coast throughout the past month. The Underachievers‘ debut album Cellar Door: Terminus Ut Exordium was highly received by most media outlets, and Pro Era‘s frontman Joey Bada$$ has been building anticipation for B4.DA.$$ with singles like “Big Dusty” and “Christ Conscious.” Before going on the Clockwork Indigo Tour together over the...
Drake - How About Now

Drake – How About Now

Out of the blue, Drake blesses us with a new track in the form of “How About Now.” Over an impressive instrumental, Drizzy unleashes a couple of noteworthy verses that add to his already remarkable repertoire of relationship anthems. The Toronto-based rapper has yet to slow his roll, continuing to provide hit songs. Be on the look out...
Don Cannon - Big Money ft. Rich Homie Quan & A$AP Ferg

Don Cannon – Big Money ft. Rich Homie Quan & A$AP Ferg

For years, the South has been the gold standard in urban music. From riding 24’s with T.I. to rocking Versace with the Migos, one cannot deny the influence southern rap has had on multiple generations. Today we receive a hit in the form of “Big Money.” Hosted by legendary Atlanta DJ Don Cannon along with...
Supreme x Ruff Ryders Hockey Jersey Collection

Supreme x Ruff Ryders Hockey Jersey Collection

Supreme is showing its respect to one of hip-hop’s most iconic collective group, Ruff Ryders, by releasing a collaborative collection. In this capsule, Supreme has released Ruff Ryder hockey jerseys that feature the iconic “R” logo on the front and cursive signature on the back. Be on the lookout for this jersey to drop online and in-store sometime...
Chance The Rapper & The Social Experiment - No Better Blues

Chance The Rapper & The Social Experiment – No Better Blues

It’s been a while since we’ve heard from Chance The Rapper, but today, of course, is a beautiful exception. For “No Better Blues,” Chano from Chatham goes on a diatribe about everything he hates — and damn, it’s a lot.  Perhaps this insanely intense touring schedule he’s been on since Acid Rap‘s release is getting to Chance?...
Young Thug - Take Kare ft. Lil Wayne

Young Thug – Take Kare ft. Lil Wayne

It’s no surprise that Young Thug‘s biggest — and only, according to his interviews — musical influence is Lil Wayne. It’s easy to draw the Weezy comparison every time the Atlanta artist opens his mouth to spit. As a result, we’ve been waiting to hear a Thugger x Tunechi collaboration for quite some time now. The...
Young Chop - Valley ft. Chief Keef

Young Chop – Valley ft. Chief Keef

The “I Don’t Like” duo are back at it, collaborating on a new track titled “Valley” set to be featured on Young Chop‘s forthcoming album. Keef‘s heavily auto-tuned vocals power through on this ode to one of Cali’s most affluent areas. Stream the track below and look out for Chop’s album Still, which is set...
The Weeknd - Often (Remix) ft. ScHoolboy Q & Rick Ross

The Weeknd – Often (Remix) ft. ScHoolboy Q & Rick Ross

Representing the 6, The Weeknd’s soulful, smooth yet dark vocals allowed him to enter bedrooms and honeymoon suites around the world. “Often,” originally released in June, was a necessity in any late night playlist. With a sexy beat and edgy lyrics, The Weeknd sang all the things we always wanted to say. Today, The Weeknd blesses...
Ca$h Out - Stunt On Ya Haters ft. Quavo & Waka Flocka Flame

Ca$h Out – Stunt On Ya Haters ft. Quavo & Waka Flocka Flame

To many, Atlanta based rapper Ca$h Out is merely a one hit wonder. “Cashin’ Out” was a charismatic, certified banger that blazed through bandos, Bar Mitzvah’s and even your mom’s mini-van. If you haven’t listened to Ca$h Out since 2012, chances are you will not recognize his flow. Diving into his trap roots, Ca$h Out...