Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Campus Requisites: DJ Krucial

Campus Requisites: DJ Krucial

For our next Campus Requisites installment, we met with Champaign-Urbana’s Steven Kveton, known to most as DJ Krucial, to see what are his must-haves on campus. Heavily involved in the DJ community in C-U, DJ Krucial has been making a name for himself spinning at Red Lion, Clyborne’s, and the Red...
Photos: ILLrock Block Party in Urbana 5/3

Photos: ILLrock Block Party in Urbana 5/3

In the vein of Little 500 at Indiana University or Dillo Day at Northwestern University, the ILLrock Block Party has arrived to serve as an end of the school year celebratory concert event at the University of Illinois in Urbana-Champaign. Centered around creating an atmosphere of diversity to reflect the...
Save Lil TerRio: An Ethical Analysis

Save Lil TerRio: An Ethical Analysis

What were you doing at six years old? Odds are pretty good that you were in Kindergarten or first grade, having just learned to read, preoccupied with basic math exercises and worried about whether you were going to obtain cooties from your classmates. Such is not the case for Riverdale,...
Campus Requisites: Robert M.

Campus Requisites: Robert M.

For our second Campus Requisites installment, we stopped to talk with UPC photographer Robert M. to see what he believes is essential to have while walking around Urbana-Champaign. Robert, hailing from Lincolnwood Village of Chicago, IL, is a Graphic Design major/Business minor by day but shreds the streets by night skateboarding, making music, and photographing....
UPC Stickers Now Available

UPC Stickers Now Available

Yessir, new UPC stickers are here! It’s been a while since we re-upped on some stickers so we thought this would be the perfect time. Rep UPC this Spring season & get some stickers to slap on your laptop, desk or [insert object here]. Grab your sticker pack via our...
Campus Kicks: Ashley J.

Campus Kicks: Ashley J.

Ashley J. is a 20 year-old junior at The University of Illinois at Urbana-Champaign. When she’s not hitting the books for her Kinesiology/Pre-Physical Therapy major, she’s steadily building up her impressive sneaker collection. From classic Jordans to one of the most highly sought out LeBrons, Ashley doesn’t disappoint even for...
Interview: Paper Diamond

Interview: Paper Diamond

Entering the green room backstage at the Canopy Club, Colorado producer Alexander Botwin, known by most as Paper Diamond, looks empowered – not in the sense of narcissism but as someone who is  finding himself through his music. His demeanor is invigorating to all who get the pleasure to meet him:...
UPC Unofficial '14 Golden Legacy Long Sleeve

UPC Unofficial ’14 Golden Legacy Long Sleeve

Let’s be honest. Unofficial merch is a funny thing. Rarely does it actually stand out and rarely does it outlast the 24 hours of boozing you may (or may not) partake in. This year we wanted to do something both aesthetically pleasing and commemorative of the holiday.  After the overwhelmingly positive...
Interview: King Louie

Interview: King Louie

King Louie is hungry. He’s hungry to claim his position at the top of the Chicago hip-hop scene, and for all the national acclaim and accolades — but right now, he is literally prepping for a feast. As I greet the 26-year-old at his hotel in Champaign, we forgo any...
Top 25 Hip-Hop Projects of 2013

Top 25 Hip-Hop Projects of 2013

There’s only a few hours left in the year but there’s no denying that 2013 was an amazing year for music, let alone hip-hop. After a slow and sad 2012, it was only right that we got blessed with new albums from the likes of Kanye, Drake, Tyler & more...
Throwback Thursday: UPC The Beat Vault Vol.1

Throwback Thursday: UPC The Beat Vault Vol.1

This post was originally posted on UPC on January 31st, 2012. It has resurfaced in honor of our upcoming second installment, UPC Presents: The Beat Vault Vol. 2, scheduled for release in early 2014. If you’re a producer and would like to be featured, please send us your music for...
All The World's Ills: A Retrospective Look at Lupe Fiasco

All The World’s Ills: A Retrospective Look at Lupe Fiasco

I remember exactly where I was when I heard Lupe Fiasco for the first time. It was 8th grade, and I had just come home from being cut from the basketball team. Feeling dejected, I came from practice, holding the crumpled up rejection letter in my hand, and turned on...
UPC Presents: Chief Fall 2013 Campus Lookbook

UPC Presents: Chief Fall 2013 Campus Lookbook

Looking for some new gear to rock? We’ve got you covered. Much like our drop last season, we’ve decided to do a quick lookbook for the Chief products we have currently available on our online store. This time around we have number of new styles, including two color ways in the Paramount t-shirt (navy...
UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

UPC.FM Vol. 2: Deep Bass (Hosted by Homemade Spaceship)

Artwork by ĐG. Coming at you with the second installment in our exclusive mix series, we bring you UPC.FM Vol. 2: Deep Bass hosted by our good friend from Chicago, Homemade Spaceship. Differing from his produced tracks, the mix is full of his select favorites ranging from dub, trap, to heavy house....
Latest entries
2 Chainz - Dresser ft. Young Thug

2 Chainz – Dresser ft. Young Thug

Off the heels of G.O.O.D. Music’s Big Sean releasing four new heaters on what may be the return of G.O.O.D. Fridays, we now have more G.O.O.D. on our hands. 2 Chainz teams up with Young Thug who has also been heating up lately, with a slew of features and singles. The two provide a star-studded...
Contest: Win Tickets to Ab-Soul in Urbana, IL on 9/25

Contest: Win Tickets to Ab-Soul in Urbana, IL on 9/25

Ab-Soul‘s These Days Tour will touch down in Urbana, IL on Thursday, September 25th for a show at The Canopy Club. The Black Lip Pastor’s 2012 mixtape Control System was critically acclaimed, and his debut album These Days…, which dropped in June, received positive reactions from critics and fans alike. This 18+ event starts at 9 pm (8 pm doors) and will...
Contest: Win Tickets to Porter Robinson in Urbana, IL on 9/24

Contest: Win Tickets to Porter Robinson in Urbana, IL on 9/24

Porter Robinson will be invading Urbana, IL  on Wednesday, September 24th, for a show at the Canopy Club. He’ll be performing his new album entitled Worlds. Doors will open at 8 pm for the 18+ event, which will also feature a set by Lemaitre. Canopy Club has hooked UPC up with two (2) free tickets to...
Mick Jenkins - Rain (Prod. by Kaytranada)

Mick Jenkins – Rain (Prod. by Kaytranada)

Chicago’s Mick Jenkins hops on a Kaytranada beat for a new track entitled “Rain.” You might recognize the Missy Elliot sample on this one. Be sure to download Jenkins’ latest project The Water[s] if you haven’t done so already. Also, check out our interview with the South Side Chi native from earlier this year. Listen...
Yung Lean - Ghosttown ft. Travi$ Scott

Yung Lean – Ghosttown ft. Travi$ Scott

With Yung Lean‘s Unknown Memory dropping next week, it should be no surprise that some of the projects more anticipated tracks will start finding their way online. A collaboration between Lean and Travi$ Scott (which oddly enough also makes complete sense) was both heavily rumored and then confirmed when a snippet leaked in early June. Today, fans of both...
ScHoolboy Q - Latch (Remix)

ScHoolboy Q – Latch (Remix)

ScHoolboy Q adds a verse to Disclosure‘s smash hit “Latch.” What do you think of Q’s rendition of the popular house track? Listen below via AudioMack and be sure to drop a comment. While we’re talking TDE, be on the lookout for the first single, “I,” off Kendrick Lamar‘s upcoming album. The song is set to drop on Tuesday.
Spotify Names Illinois Among Top 40 Musical Universities in America

Spotify Names Illinois Among Top 40 Musical Universities in America

Most students of the University of Illinois at Urbana-Champaign know think they are attending one of the best public universities in the nation, and in many ways they are right. Just take a quick walk around campus, it’s no surprise that we feel this way – the Civil Engineering and Business programs rank in the top ten...
Klevah - handsUP (Video)

Klevah – handsUP (Video)

Last week, we got the audio version of “handsUP,” the first single off of Urbana-born emcee Klevah‘s next project, Golden. Today, we get the visual for the track. It’s still hot, even a week later, and I love the Turkey Run State Park scenery – even though it’s in Indiana. Oh yeah, shouts to Klev for...
Nike Basketball Launches The LeBron 12

Nike Basketball Launches The LeBron 12

Yesterday in Portland, Oregon, Nike launched the twelfth installment in LeBron James‘ signature line of basketball shoes. King James was in the building as Nike unveiled the LeBron 12, which features the latest in modern sneaker technology. Most notably, there are five hexagonally shaped Nike Air Zoom Bags on the sneaker’s sole; this feature is intended to enhance...
Logic - Under Pressure

Logic – Under Pressure

Logic has been working on his debut album for quite some time. Finally, the Maryland emcee is ready to drop the highly anticipated project, which will be titled Under Pressure. Listen to the first single, which carries the same name, below and let us know what you think. Under Pressure is set to release on...
Big Sean - Ransom x IDFWU x Jit/Juke x 4th Quarter

Big Sean – Ransom x IDFWU x Jit/Juke x 4th Quarter

Fresh off signing a management deal with Roc Nation, Big Sean drops four brand new tracks on us in the form of “Ransom,” “IDFWU,” “Jit/Juke,” and “4th Quarter.” Listen to these songs below and let us know what you think. The Detroit emcee is planning to drop a new album before the end of the year....
Run the Jewels - Oh My Darling Don't Cry

Run the Jewels – Oh My Darling Don’t Cry

Two weeks ago, Killer Mike and El-P announced a sequel to their critically acclaimed 2013 album (and one of UPC’s Top 25 Hip-Hop Projects of 2013) Run The Jewels. Not only did they give us the follow-up’s artwork, tracklist (featuring the likes of Zack de la Rocha and Travis Barker) and new music, but they also...