With G.O.O.D. Music releasing their collaborative album, Cruel Summer, the group has modestly begun their press tour to talk about their work. While the others have been openly speaking on various radio stations, Kanye rarely speaks to the press and simply decided to present his thoughts himself via his Youtube channel. In the video above, he describes his own inspiration and the work behind Cruel Summer.

“It’s our offering as a collective of a sonic snapshot of what’s happening in 2012, this Cruel Summer.”