Michael Phelps is surely using his status as the most decorated Olympian of all-time wisely, now becoming the newest face of Louis Vuitton‘s ads. Pictured in a tub, the tote bag next to the swimmer shows us exactly the kind of super stardom that Phelps has achieved by becoming a spokesperson for one of the highest-grossing luxury lines in the world. There were a series of photos taken and you can be sure to see more of Phelps in upcoming Louis Vuitton campaigns. He joins the likes of Angelina Jolie and Muhammad Ali on a growing list of LV’s celebrity endorsers.