New York based streetwear brand SSUR recently unleashed their 2012 Fall/Winter collection, which makes use of a number of cultural references for their customers to relate to. The creativity exemplified in these pieces has a wow factor that definitely makes them one of the edgier and darker brands to date. The company, started by artist Ruslan Karablin, truly mirrors New York swag and has brought in celebrity endorsers such as A$AP Rocky and the A$AP Mob, who have been seen wearing many of the brands pieces in videos and at shows. The collection includes hoodies, crewnecks, headwear and tees all detailed below. It is available now at Hypebeast’s online store.