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Kicking off the New Year, Prime Social Group along with Student City and media partners Elektro Magazine, DJ Mag Canada and DancingAstronaut.com announce their first ever college tour, The Road to Electro Beach. 11 events will take place beginning January 10th, 2012 through February 1st kicking off in Nashville, Tennessee. Each event will feature 2 Local DJs that will be vying for a coveted spot at Electro Beach Puerto Vallarta among some of the worlds most famous DJs. They’ll be in Urbana, IL visiting the Red Lion on January 15th, stop by for a chance to win free merchandise and party packages!

Electro Beach Puerto Vallarta 2013 has previously announced their Phase 1 lineup which includes EDM heavyweights Tiesto, Sander van Doorn, ZEDD, Nicky Romero, Tommy Trash, The Knocks, Krewella, Manufactured Superstars, Pierce Fulton, Danny Avila, 3Lau and more. Purchase tickets and get more info here.

Jan 10: Nashville, TN – Red Rooster
Jan 11: Bloomington, IN – Sports
Jan 15: Urbana, IL – Red Lion
Jan 16: Miami, OH – Stadium
Jan 17: Ann Arbor – Skeeps
Jan 18: London, ON – Onyx
Jan 19: Waterloo, ON – Beta
Jan 24: Madison, WI – Johnny O’s
Jan 31: Philadelphia – WhisperJan 31: Columbus, OH – Sway
Feb 1: Penn State – Levels