UPC.FM – Urbana Poppin’ Champaign, Your Premier Urban Channel
First thing’s first: is champagne misspelled? Well it is and it isn’t.
What originally started as a music blog based out of the University of Illinois at Urbana-Champaign, intended to serve a local crowd with the latest in urban music, quickly gained international recognition for it’s superior taste and quality.
Urbana Poppin’ Champaign, also known as UPC, was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Why .FM? We’re not a traditional radio station by any means. Nor an online radion station. Despite our expansion to including art and style, we wanted to remind our readers that what brought us here was our love for music and that we’ll continue delivering the same great quality. From premier music blog to now premier urban channel, UPC.FM is intended to be stream readers online with everything that embodies the UPC lifestyle.
Tune in to our frequency and catch the wave. We know what’s poppin’.