Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
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SLAM Magazine Presents KOBE

SLAM Magazine Presents KOBE

SLAM Magazine recently dropped what it called a “historic” cover – Issue 198, which featured Drake, DeMar DeRozan and Kyle Lowry on its front. Now, the respected basketball mag is back with a special edition issue, dedicated to Kobe Bryant, who just wrapped up his legendary 20-year NBA career. SLAM Presents KOBE – sure to be...
Photos: UPC Halloween Bash 2k15

Photos: UPC Halloween Bash 2k15

Friday, Oct. 30th, 2015 was a night to remember. The party was bumpin’ until 3 a.m. — and it would’ve gone until 5 or 6 if it weren’t for some goober pulling the building’s fire alarm. Re-live UPC‘s Halloween Bash 2k15 through the following photos, taken by our friends at 50 Diamonds. Special shout-out to...
Photos: Rae Sremmurd in Champaign 10/26

Photos: Rae Sremmurd in Champaign 10/26

Champaign, IL got a taste of Sremm Life last week. Rae Sremmurd performed an hour-long set at Foellinger Auditorium on Monday, Oct. 26 in front of a raucous crowd of students. Brothers Swae Lee and Slim Jimmy ran through hits including “Lit Like Bic,” “No Flex Zone” and “This Could Be Us.” The Mississippi hip-hop duo delivered...
Photos: Freaky Deaky Halloween 2015

Photos: Freaky Deaky Halloween 2015

The folks over at React Presents (Spring Awakening; North Coast; Mamby on the Beach; etc.) have outdone themselves, yet again. This year’s Freaky Deaky Halloween festival was an extremely well put on event with an impressive array of both local and worldwide artists, as well as a ton of awesome, interactive experiences. For this years edition they hooked us up with...
Photos: ILLrock Block Party in Urbana 5/2

Photos: ILLrock Block Party in Urbana 5/2

For the second straight year, the ILLrock Block Party served as an end-of-the-year celebratory concert at the University of Illinois at Urbana-Champaign. The day-long event, similar to Little 500 at Indiana University or Dillo Day at Northwestern University, went down this past Saturday in Urbana and featured a variety of musical guests. Artists such as Gramatik, Matoma, Exmag...
ILLAMERICA Holiday 2014 Collection

ILLAMERICA Holiday 2014 Collection

Just a few weeks away from Christmas, ILLAMERICA has dropped its Holiday 2014 collection. The lookbook below highlights the brand’s new design for shorts, hats, hoodies and shirts. Check out the collection below, and if you like what you see, head on over to ILLAMERICA’s site to knock out some holiday shopping.
Wale & Jerry Seinfeld Cover Complex

Wale & Jerry Seinfeld Cover Complex

Wale and Jerry Seinfeld will grace the cover of Complex Magazine‘s December/January issue. The two have developed a close friendship over the years, as Seinfeld was a huge inspiration for the DC rapper’s Mixtape About Nothing and More About Nothing projects. Now, Folarin is getting ready to drop The Album About Nothing. And, you guessed it: Seinfeld is...
Review: Pygmalion Music Festival 2014

Review: Pygmalion Music Festival 2014

Written by Brad W. (@Brad_C_Williams). Photography by Robert Marohn. Champaign’s annual Pygmalion Music Festival is always one of the biggest music events of the year. While Porter Robinson and Ab-Soul had great performances, those who were able to attend last weekend’s festival experienced the 10th anniversary to this cornerstone three-day celebration. Admittedly, this year’s lineup did not include...
Photos: Ab-Soul's These Days Tour in Urbana 9/25

Photos: Ab-Soul’s These Days Tour in Urbana 9/25

Last Thursday, Urbana locals and UIUC students were treated to the biggest hip-hop show so far this semester. As part of his These Days Tour, TDE representative Ab-Soul made his way down to central Illinois with Dreamville’s Bas and Atlanta rap duo EarthGang. As with any exciting tour that hits the area, UPC was in the building to witness and...
Interview: Goldroom

Interview: Goldroom

Earlier last month, we were given the privilege of sitting down and speaking with L.A. based DJ/Producer Goldroom as he was preparing for his set at Primary Night Club in Chicago. The brilliance behind the solo project Goldroom is an extraordinarily kind and inviting individual born into this world as Josh Legg. He has been...
Leaders1354 Spring 2014

Leaders1354 Spring 2014

One of Chicago’s premier streetwear brands, Leaders 1354, has just released its spring collection lookbook. This fresh collection came just in time, as the weather is starting to bless us with some May flowers. Check out the lookbook below, which consists of tees, hats, and hoodies. Items are currently available to cop either online or in store.
Photos: ILLrock Block Party in Urbana 5/3

Photos: ILLrock Block Party in Urbana 5/3

In the vein of Little 500 at Indiana University or Dillo Day at Northwestern University, the ILLrock Block Party has arrived to serve as an end of the school year celebratory concert event at the University of Illinois in Urbana-Champaign. Centered around creating an atmosphere of diversity to reflect the Urbana-Champaign campus environment, the musical...