Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Freestyle
Contest: Open for Yasiin Bey (Mos Def) & Royce da 5'9" in Detroit on 6/1

Contest: Open for Yasiin Bey (Mos Def) & Royce da 5’9″ in Detroit on 6/1

Today we present our readers with a contest unlike any other that we’ve held to date. Understanding that many followers of the site are hip-hop fans & artists alike, we’ve decided to support our friends at Rapt.fm by bringing their latest contest to you guys. For hip-hop enthusiasts, Rapt.fm is unlike any other site. They host...
Vic Mensa - Innanet Freestyle Snippet

Vic Mensa – Innanet Freestyle Snippet

In what has been a pretty big week for young Chicago hip-hop, Kids These Days’ MC Vic Mensa dropped the first tidbit from of his solo project Innanet Tape. This is the second solo project from Mensa and the first one that he’s collaborated on with Chicago underground label Closed Sessions. The Internet was what first...
Kendrick Lamar - Funkmaster Flex Freestyle (Video)

Kendrick Lamar – Funkmaster Flex Freestyle (Video)

Catching a momentary break from his overseas tour to tape his performance for SNL, K.Dot returned to Funkmaster Flex‘s evening show yesterday to spit a couple bars over the New York airwaves. Now with visuals, Kendrick murders ”Keep It Thoro” above along with “Nas Is Like” and “Wu-Tang Clan Ain’t Nuthing Ta Fuck Wit” below. Make...
WBML Radio Presents: The Cypher 3.0

WBML Radio Presents: The Cypher 3.0

U of I’s own WBML Radio is holding their annual cypher competition this year, The Cypher 3.0, on November 30th at the Red Herring. Last year’s winner was Champaign’s own, Dave Coresh and this year it’s back and bound to be bigger and better. This year the contestants include rappers from all over Illinois, including: Chuck L.I.,...
BET Hip Hop Awards 2012: Cyphers (Video)

BET Hip Hop Awards 2012: Cyphers (Video)

Above you will find the most highly-anticipated cypher from this year’s BET Hip Hop Awards with Xzibit, YG, Kurupt, E-40, DJ Quik, Kendrick Lamar and Snoop Lion. You can find the Grand Hustle, Ruff Ryders, and all other cyphers below. Some of the more notable MC’s to contribute include: ScHoolboy Q, Chidish Gambino, A$AP Rocky, Mac Miller,...
Dave Coresh - Sprite Hip Hop Awards Cypher

Dave Coresh – Sprite Hip Hop Awards Cypher

UPC affiliate and fellow Illini, Dave Coresh is sure to get some more looks after his Sprite cypher commercial premiered with the 2012 BET Hip-Hop Awards online content. Coresh recently dropped his project, ARTAPE, which you can download here. Much respect to Dave, and a dope story at that; grind hard and people will notice.
Macklemore - 106 & Park Backroom Freestyle (Video)

Macklemore – 106 & Park Backroom Freestyle (Video)

Macklemore blesses the mic with a few bars as a part of 106 & Park’s Backroom Freestyle series. How do I get my hands on a jacket like that?? The Heist will be in stores October 5th. You can pre-order the album now via MacklemoreMerch.com.
Joey Bada$$ x Pro Era Crew - On Da Spot Freestyle (Video)

Joey Bada$$ x Pro Era Crew – On Da Spot Freestyle (Video)

Following his release of Rejex, Joey Bada$$ and Pro Era members Kirk Knight and CJ Fly accept the challenge of DJ Green Lantern and Boss Lady’s “On Da Spot” session. In an era of iPhone and Blackberry raps, it’s refreshing to watch these young emcees go off the dome for five minutes.