Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Music Videos
French Montana - Figure It Out ft. Kanye West & Nas (Video)

French Montana – Figure It Out ft. Kanye West & Nas (Video)

Last week, French Montana dropped a “Figure It Out” visual with appearances from Kanye West and Nas. Check out the Eif Rivera-directed video above, which features fly cars, private jets, dirt bikes, fine women and copious amounts of Henny and Ciroc. Check out the video above, and drop a comment to let us know what you...
Curren$y & Sledgren - Revolver (Short Film)

Curren$y & Sledgren – Revolver (Short Film)

Back in June of 2015, Spitta announced a collaborative project with Taylor Gang producer Sledgren, and after nine months, “Revolver” has arrived in the form of a short film.  Shot and directed by Jet Life videographer CJ Wallis, the “musical narrative picture” features six original raps written by Curren$y over fresh production from Sledgro. Fellow Jet Life members Corner Boy P, Mr. Marcelo...
Bas - Night Job ft. J. Cole (Video)

Bas – Night Job ft. J. Cole (Video)

Right after releasing his second LP Too High to Riot, Dreamville’s own Bas teams up with J. Cole and releases the visual for “Night Job.” This song was first featured on Dreamville’s Revenge of the Dreamers II. If you’re not too familiar with Bas, check out our interview with him from last year, when he...
Vic Mensa & Skrillex - No Chill (Video)

Vic Mensa & Skrillex – No Chill (Video)

Last summer, Vic Mensa and Skrillex put out their collaborative track, “No Chill,” a heavy-hitting banger with co-production from Jahlil Beats. This week, the video for the standout track was released. The artists take us on a trip through the underground of Tokyo and feature visuals from the city’s iconic spots and landmarks. Grammy-nominated Colin Tilley directed the visual – Tilley has also directed videos...
Nebu Kiniza - Myself (Remix) ft. iLoveMakonnen & Key! (Video)

Nebu Kiniza – Myself (Remix) ft. iLoveMakonnen & Key! (Video)

Atlanta newcomer Nebu Kiniza looks to keep the momentum going behind his single “Myself” from last year by releasing the official music video for the remix. Joining him are iLoveMakonnen and Key!, both fellow ATLiens, who lend some guest verses and make appearances in the video above. Stay tuned for more music and visuals from...
G Herbo - Lord Knows ft. Joey Bada$$ (Video)

G Herbo – Lord Knows ft. Joey Bada$$ (Video)

G Herbo and Joey Bada$$ link up for a music video for their new track, “Lord Knows,” produced by Metro Boomin. The clip is set in Joey’s native Bed-Stuy. Check out the visual above, and let us know what you think of this Chi-town x NYC connection.
Flashback Friday: Lloyd Banks - I'm So Fly

Flashback Friday: Lloyd Banks – I’m So Fly

G-Unit was the shit in 2004. One year after 50 Cent exploded to the top of the industry with his debut album Get Rich or Die Tryin, Fif made it his mission to put the rest of his crew on. Lloyd Banks‘ album The Hunger For More is criminally slept on. That project had some joints – “Warrior,” “On...
Flashback Friday: AZ - The Format

Flashback Friday: AZ – The Format

We enjoy providing our audience with a throwback post each Friday, and today we bring you AZ‘s “The Format,” a track from 2006. DJ Premier handles the production, and AZ (who’s extremely underrated, in our opinion) showcases that fyah flow. Young and gifted, my tongue’s prolific In the beach bungalow is how I brung in...
Jayaire Woods - 2 Shoes (Video)

Jayaire Woods – 2 Shoes (Video)

Quality Control rapper and Chicago native Jayaire Woods recently dropped a new video for his song “2 Shoes.” The track found itself on his standout mixtape Trees4Tomorrow, which has steadily been racking up listens since its release earlier this Fall. Jayaire explains to FADER that the song, “is glorifying the goodie goodie role I’ve played my whole life....
Pusha T - Crutches, Crosses, Caskets (Video)

Pusha T – Crutches, Crosses, Caskets (Video)

Pusha T surprised his fans on Twitter today by dropping a video for “Crutches, Crosses, Caskets,” a track that will be featured on his new mixtape Darkest Before Dawn. Being the President of G.O.O.D. Music, you can pretty much decide to drop your stuff whenever you want. In the dark visual, Pusha is hanging out on a...
Kevin Abstract - ECHO (Video)

Kevin Abstract – ECHO (Video)

Kevin Abstract has officially unveiled the first single to his sophomore record THEY SHOOT HORSES. “ECHO” is similar, yet different, to Kevin’s previous works we’ve seen up until now. If you’ve followed his music then it’s a natural progression that many were expecting. He drops his raps to sing over this Romil-produced cut resulting in...
Vito Takoma - Off The Top (Video)

Vito Takoma – Off The Top (Video)

Takoma Park, Maryland native Vito Takoma delivers the visual for a new track entitled, “Off The Top.” Vito’s writing ability is evident, and he shows off his singing ability on the chorus. He’s got a powerful message plus a clean flow to boot. Peep the Guru-directed video above, and stay tuned for more music from Young Hindowa....