Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Music Videos
Pusha T - Untouchable (Video)

Pusha T – Untouchable (Video)

It’s been a great month for Pusha T. He released his new heavy-hitting single “Untouchable” a couple weeks back — right on the heels of the announcement that Kanye West has named King Push the new president of G.O.O.D. Music. “Untouchable” is produced by Timbaland and even features a sample from the Notorious B.I.G. Pusha T gets very creative...
Saba - TimeZone/Whip (areyoudown?) (Video)

Saba – TimeZone/Whip (areyoudown?) (Video)

To say Saba is having a big year would be an understatement. He appeared on Donnie Trumpet & The Social Experiment‘s project Surf, toured across the country, and performed “Angels” with Chance The Rapper on The Late Show with Stephen Colbert. His recent success stems from his sophomore project ComfortZone, which was featured in our Top 25 Albums of 2014. Today, Saba released a...
Freddie Gibbs - Fuckin' Up the Count (Video)

Freddie Gibbs – Fuckin’ Up the Count (Video)

The chronically under-appreciated Freddie Gibbs is back with the first single and video from his upcoming project, Shadow of a Doubt, to be released November 20th. The new song, “Fuckin’ Up the Count,” is produced by Boi-1da and Frank Dukes. The quality of the track suggests the upcoming project from the Gary, Indiana rapper will not disappoint. The video for...
Kendrick Lamar - These Walls (Video)

Kendrick Lamar – These Walls (Video)

Kendrick Lamar drops the visual for “These Walls” from his critically acclaimed sophomore album, To Pimp a Butterfly. The eight-minute video directed by Colin Tiley features several cool aspects, including comedian Corey Holcomb telling a story about partying with K. Dot. You can catch Kendrick on tour right now for TDE‘s first annual Kunta’s Groove Session. Check out the video above, and...
Flashback Friday: Ma$e - Welcome Back

Flashback Friday: Ma$e – Welcome Back

For this week’s edition of Flashback Friday, we’re taking you back to 2004 with Ma$e’s “Welcome Back.” We love everything about this video — from the Mister Roger’s Neighborhood reference, to the portrait of summertime Harlem, to the lowkey ill dance moves. Most of all, we love this song. The feel-good lyrics and beat made for Ma$e‘s perfect...
Drake - Hotline Bling (Video)

Drake – Hotline Bling (Video)

Last night, Drake delivered us a visual for arguably one of this summer’s biggest hits, “Hotline Bling.” The song was released late July on OVOSound Radio and is on the verge of clinching the #1 spot on Billboard’s Top 100. Check out the Director X-shot video above via Apple Music as we all get ready for Views From The 6 to drop sometime...
Chance The Rapper - Family Matters (Video)

Chance The Rapper – Family Matters (Video)

Chance The Rapper just released “Family Matters,” a spin on Kanye West‘s “Family Business.” The updated version features vocals from Macie Stewart and Teddy Jackson. Directed by Jake Linden, Nathan Salter and Austin Vesely, the visual for the soul-warming track features footage of Chance as a kid, as well as clips from his amazing set at this year’s...
Brockhampton - Dirt (Video)

Brockhampton – Dirt (Video)

After proving themselves and winning a VFILES talent competition, the seven-member “All-American boy band” Brockhampton was given the opportunity to make a music video for their new song “Dirt”on Fools Gold Records. The San Marcos crew steps up once again for this new track, proving they’ve got what it takes to make some noise in the hip-hop game. Peep the video above, and...
Tunji Ige - Ball Is Life (Video)

Tunji Ige – Ball Is Life (Video)

Tunji Ige drops the stunning visual for “Ball Is Life,” a track from his album, The Love Project. Shot, directed and edited by Glassface, this video contains some pretty amazing views of Ige surrounded by nature. At certain points, iPhone texts and alerts hang from the screen, creating a unique juxtaposition of wilderness and technology. Peep above and let...
Travi$ Scott - Antidote (Video)

Travi$ Scott – Antidote (Video)

*inserts cactus emoji* This video is not only dope as can be, but it encapsulates the very vibe of Rodeo, and showcases Scott’s creative tear that he has been on as of late. Set in the middle of a post-apocalyptic carnival (except with flashy whips, and flashier women), the Missouri City crooner opens the scene...
Young Thug - Best Friend (Video)

Young Thug – Best Friend (Video)

Young Thug drops the Be El Be-directed video for “Best Friend,” a track from his brand new mixtape, Slime Season. Check out the visual above, and drop a comment to let us know what you think. In case you haven’t done so already, be sure to purchase your Young Thug tickets — Thugger Thugger will...
A$AP Rocky - Everyday ft. Miguel, Rod Stewart & Mark Ronson (Video)

A$AP Rocky – Everyday ft. Miguel, Rod Stewart & Mark Ronson (Video)

A$AP Rocky has had a landmark year, and is still coming off the success of his highly regarded album At.Long.Last.A$AP. One of the lead singles (and still one of my favorites from the project), “Everyday,” receives the video treatment, dropping exclusively on Apple Music today. Chalking up another big win for the streaming service, Rocky...