Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
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What's In The Tapedeck: February Edition

What’s In The Tapedeck: February Edition

Obviously we love sharing what we’re listening to with you guys, so our What’s In The Tapedeck column on the sidebar is something we try to update regularly for ya. Realizing that it often goes overlooked (yeah, you gotta scroll a bit to get there), we’ve decided to start incorporating a post each time we...
What's In The Tapedeck: January Edition

What’s In The Tapedeck: January Edition

Obviously we love sharing what we’re listening to with you guys, so our What’s In The Tapedeck column on the sidebar is something we try to update regularly for ya. Realizing that it often goes overlooked (yeah, you gotta scroll a bit to get there), we’ve decided to start incorporating a post each time we...
Flashback Friday: Lloyd Banks - I'm So Fly

Flashback Friday: Lloyd Banks – I’m So Fly

G-Unit was the shit in 2004. One year after 50 Cent exploded to the top of the industry with his debut album Get Rich or Die Tryin, Fif made it his mission to put the rest of his crew on. Lloyd Banks‘ album The Hunger For More is criminally slept on. That project had some joints – “Warrior,” “On...
Flashback Friday: Tity Boi - Codeine Cowboy

Flashback Friday: Tity Boi – Codeine Cowboy

Tity Boi was far from an unknown entity when he dropped Codeine Cowboy on February 22, 2011, but he was a long way from the level of stardom he would later reach under the more family-friendly name, 2 Chainz. As one half of Playaz Circle and a member of Ludacris‘ DTP squad, Tity Boi had been making...
Top 25 Hip-Hop/R&B Projects of 2015

Top 25 Hip-Hop/R&B Projects of 2015

Happy Holidays from UPC. One year ago, we predicted 2015 would be a major year for the music world. But I don’t think any of us expected the sheer amount of quality albums and mixtapes that came to fruition. Drake and Kanye West failed to deliver their studio albums, but even that didn’t matter. Future...
Interview: Aryay

Interview: Aryay

Earlier this month, we sat down with Mickey Karbal, better known as Aryay, at Caffé Paradiso, a familiar study spot at the University of Illinois. He made his way back to campus for the first time in years, accompanying Brillz and Party Favor on their massive Twonk Di Nation Tour. The former Illinois student said he was relieved that...
Review: Kid Cudi - Speedin' Bullet 2 Heaven

Review: Kid Cudi – Speedin’ Bullet 2 Heaven

Review written by Jordan P. (@_jpounder). I can only imagine the cover art photo was taken mere minutes after recording in a tripped-out, studio-tent filled with psychadelics and other “candies” nearby. Speedin’ Bullet 2 Heaven (SB2H), Kid Cudi‘s fifth studio album, is his deepest plunge yet into unknown terrorities, solely aided by hallucinogens and a shredding...
Review: Freddie Gibbs - Shadow of a Doubt

Review: Freddie Gibbs – Shadow of a Doubt

Review written by Zane T. (@zaneomaxbaby). Freddie Gibbs is a serial killer. No, not a killer of people — a killer of tracks. Too corny? You’re not understanding. I don’t mean like, “Yo he just killed that beat — murdaaaaaa.” I mean Freddie Gibbs approaches a song like a serial killer approaches a murder. Methodically, single-mindedly,...
Flashback Friday: Wale - Nike Boots

Flashback Friday: Wale – Nike Boots

It’s been a minute since we hit you with a Flashback Friday post. This week, we’re taking you back to 2009 with Wale‘s “Nike Boots—” Folarin’s vow to unite the DMV. Peep the video above.
What's In The Tapedeck: December Edition

What’s In The Tapedeck: December Edition

Obviously we love sharing what we’re listening to with you guys, so our What’s In The Tapedeck column on the sidebar is something we try to update regularly for ya. Realizing that it often goes overlooked (yeah, you gotta scroll a bit to get there), we’ve decided to start incorporating a post each time we...
Review: GoldLink - And After That, We Didn't Talk

Review: GoldLink – And After That, We Didn’t Talk

Review written by Steven K. (@itsDJKrucial). GoldLink’s debut album And After That, We Didn’t Talk is a stunning hip-hop record. At the same time, it deserves to be credited as more than just a “hip-hop” record. AATWDT is made up of eleven tracks composed by a group of artists whose collaborative efforts to provide a true...
Photos: UPC Halloween Bash 2k15

Photos: UPC Halloween Bash 2k15

Friday, Oct. 30th, 2015 was a night to remember. The party was bumpin’ until 3 a.m. — and it would’ve gone until 5 or 6 if it weren’t for some goober pulling the building’s fire alarm. Re-live UPC‘s Halloween Bash 2k15 through the following photos, taken by our friends at 50 Diamonds. Special shout-out to...