Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Reviews
Review: Kid Cudi - Speedin' Bullet 2 Heaven

Review: Kid Cudi – Speedin’ Bullet 2 Heaven

Review written by Jordan P. (@_jpounder). I can only imagine the cover art photo was taken mere minutes after recording in a tripped-out, studio-tent filled with psychadelics and other “candies” nearby. Speedin’ Bullet 2 Heaven (SB2H), Kid Cudi‘s fifth studio album, is his deepest plunge yet into unknown terrorities, solely aided by hallucinogens and a shredding...
Review: Freddie Gibbs - Shadow of a Doubt

Review: Freddie Gibbs – Shadow of a Doubt

Review written by Zane T. (@zaneomaxbaby). Freddie Gibbs is a serial killer. No, not a killer of people — a killer of tracks. Too corny? You’re not understanding. I don’t mean like, “Yo he just killed that beat — murdaaaaaa.” I mean Freddie Gibbs approaches a song like a serial killer approaches a murder. Methodically, single-mindedly,...
Review: GoldLink - And After That, We Didn't Talk

Review: GoldLink – And After That, We Didn’t Talk

Review written by Steven K. (@itsDJKrucial). GoldLink’s debut album And After That, We Didn’t Talk is a stunning hip-hop record. At the same time, it deserves to be credited as more than just a “hip-hop” record. AATWDT is made up of eleven tracks composed by a group of artists whose collaborative efforts to provide a true...
Review: Future & Drake - What A Time To Be Alive

Review: Future & Drake – What A Time To Be Alive

Review written by Mike D. (@YourBestManMike). September 20th, Drake and Future released their recently rumored collaboration, What A Time To Be Alive (WATTBA), via Apple Music and OVO Sound Radio. The project is a surprising delight for fans and the cherry on top for what has been a fantastic year for both artists. Drake and Future exhibit good chemistry...
Review: Lana Del Rey - Honeymoon

Review: Lana Del Rey – Honeymoon

Review written by Crystal W. (@crystalwang1017). Lana Del Rey is one of the most iconic voices in pop music today. She inspires and is inspired by nearly every genre, from indie to hip-hop. More importantly, her character and image are the most detailed and influential they’ve been in recent years. Her third album, Honeymoon, came out last week....
Review: Dom Kennedy - Best After Bobby Two

Review: Dom Kennedy – Best After Bobby Two

Two songs into Dom Kennedy’s new mixtape, the LA Leakers-assisted Best After Bobby Two, I did something you should never do: I started reading the comments. These particular commentators stood out not for their nuanced hot takes, trolling skills, and prodigious insult vocabulary, but rather for their heterogeneity. Almost to a man (or woman), on several...
Review: Juicy J - 100% Juice

Review: Juicy J – 100% Juice

Review written by Zane T. (@zaneomaxbaby) Juicy J is your favorite uncle. He’s the one that never got married but somehow pulls chicks half his age. He’s the one who asks you if you brought any weed to the family Christmas party. He’s the rich one in the family, and nobody really knows how. He’s...
Review: Travi$ Scott - Rodeo

Review: Travi$ Scott – Rodeo

      Review written by Matt M. (@asapmattymac). It’s been over a year (hasn’t it felt like even longer?) since Days Before Rodeo, but Travi$ Scott‘s debut album Rodeo is finally here. Rodeo was one of the most hyped releases thus far in 2015, largely due to the hard-hitting bass of singles “3500” and...
Review: Migos - Yung Rich Nation

Review: Migos – Yung Rich Nation

Review written by Crystal W. (@trap_duchess). Over the past two years, Migos has become a household name in any home that loves to party. Quavo, Takeoff, and Offset are the members, and none are over the age of 25. Their debut mixtape Yung Rich Ni***s came out in 2013, and since then, they’ve released a slew of mixtapes. On July...
Chinx's 'Welcome To JFK' & the Difficulty of Dissecting a 'Posthumous Debut Album'

Chinx’s ‘Welcome To JFK’ & the Difficulty of Dissecting a ‘Posthumous Debut Album’

There’s something surreal about listening to a posthumous album. Whether it’s the Notorious B.I.G.‘s Life After Death, Big L‘s The Big Picture, Pimp C‘s The Naked Soul, or any other post-death release, the posthumous album serves as a conversation beyond the grave — one last chance to hang with your favorite rapper. They serve as unplanned, but...
Review: Vince Staples - Summertime '06

Review: Vince Staples – Summertime ’06

Review written by Crystal W. (@trap_duchess). Vince Staples has been the underdog his entire life. Growing up in Long Beach, California was no easy task, nary a source of expression for a young man with a lot to say. Despite a harsh upbringing (or maybe because of it), Vince has come a long way. From his first...
Review: A$AP Rocky - At.Long.Last.A$AP

Review: A$AP Rocky – At.Long.Last.A$AP

Review written by Jordan P. (@_jpounder) Hailed as one of the greatest emcees of all time, Rakim Allah sought to bring New York culture to the forefront of society in the ’80s and early ’90s. Fast forward about 30 years, and we find a young man by the name of Rakim Mayers seeking to bring his own...