Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.
Reviews
Review: A$AP Rocky - At.Long.Last.A$AP

Review: A$AP Rocky – At.Long.Last.A$AP

Review written by Jordan P. (@_jpounder) Hailed as one of the greatest emcees of all time, Rakim Allah sought to bring New York culture to the forefront of society in the ’80s and early ’90s. Fast forward about 30 years, and we find a young man by the name of Rakim Mayers seeking to bring his own...
Review: OG Maco & Zaytoven - OGZay EP

Review: OG Maco & Zaytoven – OGZay EP

Review written by Eli S. (@eschwad). Nearly a year after dropping “U Guessed It,” Southside, Atlanta native OG Maco is still trying to break free of the one-hit wonder shackles in which many critics have placed him. Maco released the lyrically adept, socially conscious three-track EP Breathe in Dec. 2014 — a complete 180 from...
Review: BadBadNotGood & Ghostface Killah - Sour Soul

Review: BadBadNotGood & Ghostface Killah – Sour Soul

Review written by Brad W. (@Brad_C_Williams). When Toronto jazz trio BadBadNotGood first announced they would be collaborating with Ghostface Killah for a full-length album, I was ecstatic. I’ve enjoyed watching this young group evolve from its first work in 2010 covering Odd Future motifs to its most recent release, III. Also, how many jazz fusion groups break onto today’s music scene, let...
Review: Your Old Droog - Your Old Droog LP

Review: Your Old Droog – Your Old Droog LP

Review written by Eli S. (@eschwad). Your Old Droog sounds so much like Nas that, for a while, internet conspiracy theorists ran with the idea that he was the legendary Queensbridge emcee under a secret name. Well, as it turned out, Your Old Droog is not Nas—he’s a 25-year-old Coney Island native with eerily similar...
Review: J. Cole - 2014 Forest Hills Drive

Review: J. Cole – 2014 Forest Hills Drive

Review written by Brad W. (@Brad_C_Williams). Those familiar with J. Cole’s discography and career understand how pivotal 2014 Forest Hills Drive is for him before listening to a single song. Eighteen months ago, Cole’s sophomore effort Born Sinner challenged Kanye West’s Yeezus for the top of the charts, and hip-hop fanatics worldwide flocked to music...
Review: Pygmalion Music Festival 2014

Review: Pygmalion Music Festival 2014

Written by Brad W. (@Brad_C_Williams). Photography by Robert Marohn. Champaign’s annual Pygmalion Music Festival is always one of the biggest music events of the year. While Porter Robinson and Ab-Soul had great performances, those who were able to attend last weekend’s festival experienced the 10th anniversary to this cornerstone three-day celebration. Admittedly, this year’s lineup did not include...
Grammys 2014 Style Review

Grammys 2014 Style Review

This past Sunday, music’s finest gathered in LA for the 56th Grammy Awards and showed up ready to party. From shimmery golds and leather trimmings to rich blues and robot helmets, everyone took to the red carpet and the stage to showcase their personal style. Coming off of winning the 4 out of 4 Grammy awards they...
Photos: Social Experiment Tour in Champaign 10/25

Photos: Social Experiment Tour in Champaign 10/25

Last Friday, Champaign locals and UIUC students were treated to the biggest hip-hop show so far this semester. As part of the Social Experiment Tour, Chicago native Chance The Rapper made his way down to central Illinois with DJ Spinn and DJ Rashad for their inaugural performance. UPC was also in the building for this special...
Review: Pusha T - My Name Is My Name

Review: Pusha T – My Name Is My Name

Review written by Eli S. (@eschwad). In 2002, my brother and I walked into an F.Y.E. in a Maryland shopping mall. After some deliberation, I walked out of the CD store with Jay-Z’s newest release The Blueprint 2 in hand (clean version, of course!), while my brother opted for The Clipse’s debut album Lord Willin’....
Photos: Aokify America Tour in Chicago 10/4

Photos: Aokify America Tour in Chicago 10/4

The Aokify America Tour undeniably brought forth the freshest talent in electronic and hip-hop music last Friday on October 4th at UIC Pavilion. Steve Aoki dazzled his Chicago fans with his high energy and dirty beats, as well as Waka Flocka and Borgore, who graced the stage. They showcased their diverse musical talents and ability to command the dance floor. Grammy...
Review: Trillectro Music Festival 2013

Review: Trillectro Music Festival 2013

A few weekends ago I had the opportunity to travel down to the DMV for the one and only Trillectro Music Festival. This was the second year that the beautiful city of Washington, DC got to play host to this unique musical event which combines electronic and hip-hop music unlike any other festival today. Mixing...
Review: A$AP Ferg - Trap Lord

Review: A$AP Ferg – Trap Lord

Review written by Evan K. (@LegendarE). The A$AP Collective from Harlem, New York occupies a unique niche in the music industry. From their trend setting fashion styles (originally dubbed “street goth”) to crafting music that is influenced by sounds from all over the country, every time A$AP makes a move the music world pays attention....